我怎麼遇到這本書的?
今年我參加了由江湖人稱S姐和艾兒莎創辦的Woomanpower女力學院。為期一年,每週一晚上邀請不同領域的女性專家,來直播授課,其中有一堂課:Design your life生活設計,就是由「工作必須有錢有愛有意義」作者Zoey主講。
其實在幾年前,Podcast在台灣還完全沒有名氣的時候,我就曾經聽過Zoey的節目「佐編茶水間」,當時台灣Podcast節目真的很少,除了一些語言學習的節目外,原創節目可能不超過十個吧。記得當時只覺得,這個Zoey是誰,怎麼會想在Podcast開節目呢?但當時他所聚焦的主題:遠距工作、個人品牌等等,在我心中完全沒有起到漣漪。
直到在女力學員聽到 Zoey的課,自己也興起經營部落格的念頭之後,才把《工作必須有錢有愛有意義》找來看。看完覺得,這本書真的是經過很用心的編排跟設計,從Zoey開始個人品牌經營的人生故事開始,循序漸進的講述如何探索自己的興趣、找到經營的方向等,分享了非常多阻礙我們行動的限制性想法,並告訴我們如何扭轉信念,開始行動。
所以我想來紀錄本書讓我感到頓悟的幾個提點。

人生不是零和遊戲
不是只有二選一的選擇。工作不等於需要朝九晚五,把自己綁在同一個地方八個小時,只要我們有目標、肯堅持,都有機會創造一個自己喜歡的工作樣貌。在生活中,我們常常不小心就限縮了自己的選擇,例如,我不喜歡現在的同事和工作氛圍,但又不知道自己喜歡什麼。不允許自己先離職、花點時間探索自己,一定要找到下一份工作才能離職,最後就形成惡性循環,為了趕快逃離現在的工作,而緊抓一個可能根本不適合自己的浮木。Zoey在書中提醒我們,人生的選項不只是黑與白而已,用「無限賽局」的角度來看待人生吧!每一次的嘗試、每一次的失敗,我們在過程中學到了讓下次更好的方法,所以,稍微「失敗」也沒有這麼嚴重!重要的是我們持續成長的心不變。
「刻意練習」,把興趣變成專業
另一個很重要的觀念是「刻意練習」。要成就一項事業,有紀律的練習、產出,累積一陣子的成果是很可觀的。像是我現在經營部落格,就規定自己每週至少要發佈一篇文章、發布文章的同時也要發IG貼文、寄送電子報給訂閱者。除了是練習寫作之外,固定刷存在感,也漸漸累積讀者的信任度、提高SEO表現。雖然現階段要兼顧正職工作和部落格,讓我的產量非常有限,目前一週一篇是我可以負荷的程度,我暫時還沒打算逼自己提高頻率,但我非常認同專業要靠「刻意練習」累積。
不過「馬蒂的轉角」嘛…因為還沒有找到這個部落格的定位,目前把它當想寫就寫的地方,雖然有想寫的東西,但寫文章本身還是要時間嘛!所以默默的總是把這邊的文章拖著,更新頻率有些差強人意,這我還得想想辦法解決(暫時沒空想)。
深入瞭解受眾
深入瞭解受眾這一點,最近在很多管道不斷地感受到宇宙要給我這個提示。除了在Zoey的書中看到,在女力學院另外一堂小資創業課程、最近新發現的幾個以斜槓工作為主題的Podcast節目,也都強調,經營個人品牌變現,要非常了解你的受眾。無論是利用跟讀者展開對話、觀察並記錄潛在客戶、直接問客戶想要什麼的方式,精準抓到他們的需求,推出產品跟服務,是讓個人品牌變現的基礎。也因此我除了輸出文章內容,吸引讀者之外,也經營IG,用限時動態和小盒子表達一些比較「人味」的語言,跟讀者聊天,希望可以愈來愈了解潛在客戶的需求,而不是推出一個自認為客戶需要的服務。
另外,作為一個專業性主題的部落格,我也很擔心文章流於「太專業」的形象!用受眾的語言跟他們對話,不要太多專有名詞,才是提高文章傳播率的方式。
最完美的時刻就是現在
不要等到「完美時刻」才開始行動,有想法,就先從最小可行性產品「MVP」開始推出。設計最小可行性商品有幾個指標:
- 能解決問題
- 有商機、能賺錢
- 可以被優化,或創造更多進階的商品。
也因此我也打算在部落格成立三個月後,先推出第一個收費服務,至少有內容規劃、收費架構出來,再看市場反應持續修正。
以終為始,為自己設立衡量指標
我從小到大都很不會設目標。可能我潛意識一直覺得目標就是用來打破的,既然都達不到,為什麼要設?
在《工作必須有錢有愛有意義》書中提到,設立合理的衡量指標其實是為了讓自己可以堅持下去。剛創業前三個月是最容易放棄的時候,因為看不到心裡想要的成效,也不知道還要努力多久,就像在沙漠裡面迷路一樣無助。因此,要不斷複習你的初衷,你為什麼而開始?你最後想去的地方在哪裡?
每當覺得更新文章有點疲憊的時候,我就會複習一下我對自己的部落格的定位分析,我很明確知道,這個主題在市場上是稀少的,持續累積,假以時日一定可以提升影響力,而我也應該要從只有我能出發的角度來寫作。
最近上了一堂時間管理的課,學了將目標拆分的方式,上完課再兩天內就把部落格發展的目標一一列出來,動力滿滿,這就是目標的力量!
相信直覺
承接上一段,遇到人生大轉換時,先問問自己的聲音,有沒有往「自己心目中的理想」邁進?現在我也想試著讓腦袋少攪局,多聽從自己內心的直覺,因為大腦的保護機制,傾向選擇最沒風險、最保守的那一個決定,會讓整件事變得不好玩!全球疫情狀況持續了快兩年,生命的無常讓我開始覺得,想做什麼就該去做,愈快愈好,不要再想了!先開始吧!
今天的讀書心得就到這裡啦!如果你也對本書有興趣,點擊下面按鈕,會帶你到博客來一探究竟!

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